📈 Revenue & Growth

Sales Enablement & Prospecting

Prospecting is time-consuming. Researching leads and personalizing outreach takes hours that could be spent selling.

How AI Helps

Research prospects online and draft personalized outreach mentioning recent news or triggers. Review and send instead of starting from scratch.

✓ Prospect research: Analyzes prospect websites and news to find relevant talking points
✓ Personalization at scale: Customizes each email with specific details about the prospect's situation
✓ Sequence optimization: Suggests when and how to follow up for best response rates

Pain Points This Solves

Different pains, tailored solutions.

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Can't keep up

Keep up with your pipeline without drowning

Pipeline is inconsistent because BD takes more time than available. Leads go cold while proposals sit half-written.

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Flying blind

Know which opportunities to prioritise

You're guessing at which deals to chase with limited time. Some wins surprise you while sure things disappear.

Implementation Tiers

Choose the level that matches your readiness and ambition.

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Quick Win

1-2 days

Research prospects on LinkedIn, then use AI Chatbot (ChatGPT, Claude) or Microsoft Copilot in Outlook to draft personalized outreach mentioning their recent news.

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Examples

Personalized cold emails, LinkedIn outreach, follow-up message drafting, prospect research summaries

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Business Impact

2-3x faster prospecting. Personalized messages in minutes, not hours.

Efficiency

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Workflow Fix

2-3 weeks

Deploy Sales Engagement Platform (Apollo.io, Outreach, Lavender) or Microsoft Dynamics 365 with LinkedIn Sales Navigator. Auto-researches prospects and personalizes sequences at scale.

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Examples

Automated prospect research, AI-personalized sequences, engagement scoring, call prep briefs

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Business Impact

30%+ higher response rates with personalization. Sales team focuses on selling, not researching.

Scale

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Tailored Asset

6-10 weeks

Build a prospecting engine that watches for trigger events—hiring surges, funding rounds, expansions—and generates outreach your competitors' generic sequences can't match.

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Examples

Intent-based prospecting, predictive lead scoring, conversation intelligence, automated competitive positioning

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Business Impact

Own your sales intelligence pipeline. Identify ready-to-buy prospects before they start shopping around.

Strategic Moat