📈 Revenue & Growth

Lead Scoring

Sales wastes time on cold leads while hot prospects cool off. Without scoring, it's impossible to prioritize effectively.

How AI Helps

Export lead lists with data points to get scores and rankings by likelihood to convert based on your criteria.

✓ Behavioral analysis: Scores leads based on their behavior—website visits, email opens, and content downloads
✓ Firmographic matching: Spots which leads look like your best customers
✓ Engagement prediction: Predicts who's most likely to respond based on timing and communication channel

Pain Points This Solves

Different pains, tailored solutions.

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Flying blind

Know which leads are actually ready to buy

You're guessing which leads to prioritize with no data. Hot prospects cool off while you chase tire kickers.

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Can't keep up

Focus your sales effort where it actually converts

Pipeline is full but conversion is low. You can't tell which leads deserve immediate attention versus slow nurture.

Implementation Tiers

Choose the level that matches your readiness and ambition.

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Quick Win

1-2 days

Export lead lists with data points to AI Chatbot (ChatGPT, Claude) or analyze in Excel with Copilot. AI scores and ranks by likelihood to convert based on your criteria.

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Examples

Lead list prioritization, trade show follow-up ranking, webinar attendee scoring, demo request qualification

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Business Impact

Focus sales team on leads 3x more likely to close. Reduce wasted outreach by 40%.

Efficiency

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Workflow Fix

2-3 weeks

Deploy CRM with Lead Scoring (HubSpot, Salesforce, Pipedrive) or Microsoft Dynamics 365. Auto-scores leads based on behavior and firmographics, routing hot leads immediately.

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Examples

Real-time lead scoring, automated qualification routing, engagement-based priority alerts, sales readiness notifications

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Business Impact

Hot leads get immediate attention. Sales efficiency improves by 50%.

Scale

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Tailored Asset

6-10 weeks

Train a scoring model on your actual conversion history—not generic industry benchmarks. It learns what makes your best customers tick in ways no off-the-shelf CRM can.

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Examples

Propensity modeling, churn prediction, lifetime value scoring, next-best-action recommendations

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Business Impact

Own your conversion intelligence. Predict which leads become your best customers and optimise spend for maximum lifetime value.

Strategic Moat