πŸ’Ό Knowledge Work πŸ“ Content & Communication

Digital Marketing

Creating enough content to feed the marketing machine is exhausting. Campaigns underperform because messaging isn't optimized.

How AI Helps

Generate ad copy, emails, and social posts from campaign briefs. Tests variants and optimizes for performance automatically.

In Knowledge Work

Who uses it

Partners publishing thought leadership from expertise and trends

Implementation Tiers

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Quick Win
1-2 days

Generate ad copy, email subject lines, and social posts from campaign briefs using AI Chatbot (ChatGPT, Claude) or Microsoft Copilot in Word/Outlook.

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Examples
Social media captions, email newsletters, ad headlines, blog post outlines
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Business Impact
3x more content variants. Never face a blank page again.
Efficiency
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Workflow Fix
3-4 weeks

Deploy AI Content Platform (Jasper, Copy.ai, Writer) integrated with your channels, or use Microsoft Dynamics 365 Marketing with AI. A/B tests content and optimizes automatically.

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Examples
Automated A/B testing, performance-based optimization, channel-specific content, SEO optimization
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Business Impact
25-40% improvement in campaign performance. Data-driven creative decisions.
Scale
πŸ’Ž
Tailored Asset
6-10 weeks

Build a marketing engine trained on what actually converts for your audienceβ€”not generic best practices. It learns your brand voice, your segments, and your winning patterns.

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Examples
Predictive audience targeting, dynamic creative optimization, attribution modeling, competitive response automation
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Business Impact
Own your marketing intelligence. Maximise ROI with a system that knows your customers better than any agency or SaaS tool.
Strategic Moat

Problems This Solves

🐌

Can't keep up

Produce content at the pace your channels demand

Marketing cannot produce content fast enough. Channels go quiet while you're still working on last week's posts.

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Inconsistent quality

Maintain brand voice across every channel

Brand voice is inconsistent depending on who writes what. Customers get a different experience every touchpoint.

Ready to implement?

Take our assessment to see how this fits with your other priorities, or book a call to discuss implementation.